The Condescension of “Emerging Artist”

If you’re on social media at all (and let’s face it, if you’re reading this, you’re on social media), you’ll have been made aware of the cool $25 000 RBC has scraped together (presumably they ran a bake sale) for “emerging artists,” and we were all invited to vote for which Canadian art organization we wanted to be given the money.

Something in that last sentence seems strange, and it’s not my syntax. We have 1) RBC’s Emerging Artist Project with 2) $25 000 to allocate to “emerging artists,” so we must vote for 3) a major (national/international) organization to receive the money so they in turn can 4) decide what constitutes an “emerging artist,” and 5) which of these are worthy of money, 6) exactly how much money they’re worthy of, and 7) which activities are acceptable for them to be spending money on.

There are some several steps too many in this scheme, and not, as far as I can tell, for any good reason. And the First Principles implicit in the logic belie much more sinister attitudes about artists, power, and hierarchy in Canada. Why on earth Canadian Stage, TIFF, the National Ballet, the Writers’ Trust of Canada, the Walk of Fame, and the Canada Art Foundation are necessary middlemen for a Project supposedly not designed for them is rather intensely mysterious. Still more weird is RBC’s mandate for the Project – “Bridging the gap between emerging and established” (emphasis de mois). What is this gap, and between which two precipices does it supposedly exist?

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